Get To Know Swedish Brand | Asket

About themselves


“ We founded ASKET in 2015 in Stockholm, Sweden, to create the perfect essential wardrobe -a permanent collection, built one garment at a time. Over the years, our ambition grew beyond creating beautiful garments, to using them to drive change in a hugely problematic fashion industry: To restore the appreciation of the garments we’ve been taught to take for granted and help us live happier and more fulfilled, with less. We call it The Pursuit Of Less®. Today, we are system, more than just a brand, built on three pillars: Uncompromising Garments, Full Transparency and Lifecycle Responsibility.”

Source

Category

Clothing

Headquarter

Stockholm, Sweden

Production Locations

  • Details about factories listed on their website: partner with renowned, near-shore, fabric powerhouses in Italy, Portugal and Turkey for cutting, sewing, washing and finishing

Material Sourcing

  • Trace garments back to the farm, details listed on their website: Recycled wool, traceable Merino, recycled cashmere, TENCEL Lyocell, organic cotton, recycled synthetics, linen

Values

Uncompromising Garments, Full Transparency, Lifecycle Responsibility, timeless (no seasonal collections), price transparency, made in Europe

Sustainability

Lifecycle Responsibility: care, repair and take-back programs; recycled material;

impact transparency: production impact, distribution impact, use phase impact, end-of-life impact;

Life Cycle Impact Assessment (LCIA)

Certifications

Image credit: Asket

Explore More European Brands by Category

You’ll Also Love