FAQ’s

Let’s answer some questions

Our purpose

To have one place where you can easily find all the information you need to take better informed decisions and buy products according to the values quality, craftsmanship and sustainability.

To inspire as many people as possible to shop more consciously and create awareness for better more sustainable choices.

To contribute to a better future every time you buy from a brand “Made in Europe”.

“Made in Europe” matters because it is about going back to the roots, which means going back in history when products were made to last and passed on from generation to generation.

Choosing products made in Europe is not just about supporting local businesses; it is a decision that often translates to quality, craftsmanship and ethical production practices. When you opt for goods with the label ‘Made in Europe’, you are investing in a legacy of expertise passed down through generations. European manufacturing standards are renowned worldwide for their strict adherence to safety, environment, sustainability, and fair labor practices.

Beyond the tangible benefits, there is a sense of pride and connection that comes with choosing European-made products. Each item carries with it a story of heritage, culture, and innovation. Whether it is fine Italian leather goods, French fashion, or Scandinavian design, ‘Made in Europe’ represents a dedication to quality and an appreciation of variety and uniqueness.

Moreover, supporting European craftsmanship helps local communities and preserves traditional skills that might otherwise be lost in a globalized market. By consciously opting for products made in Europe, you as a consumer support businesses that have quality, craftsmanship and ethical production practices at their core. The more people support this, the more companies will be forced to change to do better.

In essence, caring about ‘Made in Europe’ is not just about the product itself – it is about embracing a philosophy that values quality, sustainability, and cultural heritage. It is a conscious choice that reflects not only your personal preferences but also your commitment to making a positive impact on the world.

Brand selection process

I personally prefer to shop from businesses that have quality, craftsmanship and ethical practices at their core; and production locations in Europe. Conscious consumers demand transparency and brands that are meeting these demands as well as the reviewing principles are added to the platform.

I have been searching for companies in that segment for over a decade, so the list has grown – and is still growing every day! 🙂 There are a lot of like-minded people out there, and this is the place to support each other in good shopping decisions. If you have a suggestion for a brand to add, I would love to hear from you! Please reach out via our Contact.

You will find companies on this platform that made relevant information publicly available on their company websites. If the company is based in Europe, the production locations are based in Europe, quality and craftsmanship are part of the company values, then you will find the company on this platform. All this information is summarized under a brand profile, which you can find in our brand collection.

Rating a brand is a very complex matter and in my opinion is not needed. All I want is to buy products, where I know that

  • they come from fair & sustainable practices in Europe
  • the quality is good, so that the product lasts long and thus my money is well invested

Therefore, the two reviewing principles are:

  1. European brand & European production locations
  2. Quality and craftsmanship

Both principles are correlated with sustainability. Firstly, European manufacturing standards are very strict regarding safety, environment, sustainability, and fair labor practices. Secondly, if I own my products longer, I need to buy less, which saves resources on many different levels. Additionally, I can recycle or even repair good quality products.

There are more than 100 company profiles available in the categories clothing, shoes, handbags, jewellery, beauty/cosmetics and living/home. You can have a look at our brand collection!

The more brands the better! There are a lot of like-minded people out there, and this is the place to support each other in good shopping decisions. If you have a suggestion for a brand to add, I would love to hear from you! Please reach out via our Contact.

Operations & Collaborations

European Craftsmanship was founded in Germany in 2023 by an independent woman in her thirties. She values quality, craftsmanship and sustainability, when looking for products to buy, whether it is clothing, shoes, or a new item for her home.

If you are interested to collaborate, please reach out via email: info@europeancraftsmanship.com .

Your involvement

Share this with your friends! Tell them about your new favourite brand or show them our brand collection. The more people shop more responsibly, the better for our future. What are you waiting for, pick up the phone, call a friend – spread the word:)

The more brands in the collection, the better! There are a lot of like-minded people out there, and this is the place to support each other in good shopping decisions. Make a suggestion for a brand to add or provide feedback via our Contact form.

You can find items by product category such as clothing, shoes, handbags, jewellery, beauty/cosmetics and home/living in our brand collection.

You can also discover brands through our articles in these sections Favourites, On a Budget, Designed In, Reviews, Good To Know.

Get in touch

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