Why European-Made Fashion Matters – Is Locally Made Fashion Better?

In recent years, there has been a growing interest in fashion made in Europe, driven by concerns over environmental impact, ethical labor practices, and the quality of products. This article explores whether locally European-made fashion is better, particularly focusing on European production. We will examine its environmental benefits, the advantages for people and communities, and its impact on animals.

The Benefits of Local Production in Europe: European-Made Fashion

Quality and Craftsmanship

European countries, particularly those like Italy, France, and Portugal, have a long-standing tradition of craftsmanship in textiles and fashion. This history ensures that products made in these regions are of high quality. European factories and workshops often use advanced technologies and skilled labor to produce fashion items, resulting in superior craftsmanship.

Stringent Regulations

European production is governed by strict regulations that cover labor practices, environmental standards, and product safety. These regulations ensure that workers are treated fairly, the environment is protected, and consumers receive safe, high-quality products. This regulatory environment fosters a sustainable and ethical fashion industry.

Shorter Supply Chains

Producing fashion locally in Europe means shorter supply chains. This reduces the carbon footprint associated with transporting raw materials and finished products across the globe. Shorter supply chains also mean that brands can respond more quickly to market demands, for example through production on-demand, reducing overproduction and waste.

Is Locally European-Made Fashion Better for the Environment?

Reduced Carbon Footprint

Locally made fashion significantly reduces the carbon emissions associated with transportation. When fashion items are produced close to where they are sold, the energy required for shipping decreases. This reduction in transportation emissions is a crucial factor in lowering the overall environmental impact of fashion production.

Sustainable Practices

European manufacturers often adopt more sustainable practices due to stringent environmental regulations. These practices include using eco-friendly materials, reducing water usage, and minimizing waste. Many European factories and workshops are also investing in renewable energy sources, further decreasing their environmental footprint. (Read more: EU strategy for sustainable and circular textiles; How is the EU making fashion sustainable?)

Support for Local Ecosystems

By producing fashion locally, brands can better control their environmental impact. They can ensure that raw materials are sourced sustainably and that production processes do not harm local ecosystems. This control is often lacking in global supply chains where oversight is more challenging.

Do People Benefit from Local Production in Europe?

Fair Labor Practices

One of the most significant benefits of local production in Europe is the compliance to fair labor practices. European labor laws ensure that workers receive fair wages, work in safe conditions, and have access to benefits such as healthcare and pensions. This contrasts with many global production sites where labor rights may be compromised. (Read more: EU Workplace Safety Directive)

Economic Support for Local Communities

Local production supports local economies by providing jobs and supporting related businesses. When fashion brands produce locally, they create employment opportunities not just within their workshops but also in related industries such as logistics or retail. This economic activity helps to strengthen local communities.

Consumer Transparency

Consumers increasingly demand transparency from brands regarding how and where their products are made. Local production allows brands to provide this transparency more easily. Customers can be assured that their purchases support ethical practices and contribute to local economies.

Do Animals Benefit from Local Production in Europe?

Ethical Treatment of Animals

European regulations include stringent animal welfare standards. Fashion brands that produce locally in Europe are often required to adhere to these standards, ensuring that animals are treated ethically. For instance, regulations around the use of wool, leather, and other animal-derived materials often include provisions for humane treatment. (Read more: EU Animal Welfare)

Reduction in Harmful Practices

Local production in Europe tends to avoid harmful practices such as over-farming and unsustainable sourcing of animal products. Brands can more easily monitor and regulate their supply chains to ensure that materials are sourced responsibly and that animals are not subjected to cruelty.

Promotion of Sustainable Alternatives

Many European fashion brands are at the forefront of developing and using sustainable alternatives to traditional animal-derived materials. This includes innovations such as plant-based leathers and recycled materials. By promoting these alternatives, brands help to reduce the demand for animal products and the associated negative impacts. Examples are ECONYL regenerated Nylon made in Italy, TENCEL made in Austria; BioVeg made in Italy; VEGEA made in Italy.

Locally made fashion, especially when produced in Europe, offers numerous benefits. It supports high-quality craftsmanship, complies to stringent regulations, reduces environmental impact, and ensures fair labor practices. Additionally, it provides transparency for you and supports local economies. Animals also benefit from ethical treatment and sustainable sourcing practices.

Therefore, it is about how the brands you choose to support are managing their impacts across the supply chain – you can do your own research and start right here with our brand profiles, which summarise available information in a fact sheet. Remember, there is no production possible with zero impact, however there are companies out there that try to do their best and it is your choice whether you think it is worth supporting these brands. You can do your contribution by avoiding fast fashion, buying fewer clothes and buying more selective, and choosing second-hand to help shape a better future for all of us: the people, the planet, and animals.

Editor’s Note: Feature picture from Unsplash