Shoes made in Italy: 10+ Italian shoe brands
Find shoes made in Italy from more than 10 Italian shoe brands. Compare what they make, where they produce and what you can expect to pay.
Editorial
The Magazine
Guides and brand stories about how things are made in Europe: who makes them, and what is worth your money, across fashion, beauty and the home.
Guides
Shoes made in Europe: 100+ European shoe brands
I have brought together more than 100 European shoe brands, from family-run workshops to established shoemakers. Find out where they make their shoes, what they specialise in and what you can expect to pay.
Guides
Which fabric should you buy? Cotton, wool, silk, viscose, polyester and the rest, compared
What each common clothing fibre is for, what it needs in wear and care, the one number that predicts how it behaves, and which of them Europe still grows or processes.
All articles
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OpinionYour ‘cotton’ is not always cotton. What makes cotton premium, and how to recognise it
One word on the composition line covers everything from commodity fibre to Sea Island rarities, and the label is not required to say which one you are holding. On what makes cotton premium, what the certifications promise, and how to recognise the difference before you buy.
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OpinionHow long should clothes last? Nobody agrees, and that is the problem
The most-quoted lifespan figure was an assumption, the EU's own scientists admit there is no agreed way to measure garment life, and the number shoppers actually use, price, predicts nothing. On the benchmark fashion never set.
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InsightsHow to care for clothes so they last
The care label gives you a safe minimum. Here is how to do better, starting with what a garment is made of and how it is built.
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StoriesWhy I founded European Craftsmanship
A pair of work shoes I couldn't find in Munich turned into a list, then a platform. The story of why European Craftsmanship exists and who it is for.
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InsightsSlow, fast, and ultra-fast fashion: what they are and how to spot them
Slow, fast, and ultra-fast fashion are three business models. Here is what sets them apart, and how to spot which one a brand follows.
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OpinionIs locally made fashion better? What ‘Made in Europe’ really guarantees
Made in Europe is a lever, not a halo. Here is what local production really changes, where the label falls short, and how to tell the difference.
Where to next
01 / Directory
Browse the brand directory.
Every brand I've reviewed, filterable by country, category, and price. The fastest way to the brands themselves.
Browse brands
02 / Guides
Start with the guides.
Buying advice and practical how-to guides for choosing well among European makers, kept up to date.
Read the guides 03 / ProcessHow I find and review brands.
What I check before a brand is listed, what shapes its profile, and the editorial standards I apply.
How I work