Lisa Walter
I research brands that produce in Europe and write about what they make. Everything you read here has been through my own review first.
Experience
Eight years finding brands that actually make things in Europe
I started European Craftsmanship as a personal research project in 2018, after months of trying and failing to find a pair of work shoes made in Europe. What began as a list of five brands grew past a hundred. By 2023 I was reviewing each one properly: reading their About pages, checking what they say about where production actually happens, building up a real collection.
At some point I wondered whether other people might be interested too, and share my passion and my nerdy, research-driven approach to buying decisions. I took the work public in September 2025. Within five months I had more than 95.000 people following me across social platforms, most of them looking for the same thing I had been: a way to find brands that produce in Europe and are transparent about it. In January 2026 I started building this platform so those brands would have a proper home.
Independence
The opinion is the same whatever a brand pays
European Craftsmanship carries no paid placements. When you buy through an affiliate link I earn a commission from the brand, always labelled, and the price you pay is exactly the same. The commission comes out of the brand’s margin, never your pocket, and it never changes what I write.
My review works the same way for every brand. A brand that pays for deeper coverage does not get a kinder review. Before I publish a profile I ask myself one thing: would I send this to a friend?
Read the full affiliate disclosure.
I’ll tell you what I found and what I think. What you do with it stays your choice.
Method
Every brand goes through the same 7-point review
Getting listed doesn’t cost a brand anything, and it isn’t something a brand can buy. Before a brand is listed, I check seven things against what it publishes about itself. What a brand publishes, and how much, shows on its profile.
This is the short version. Read the full method on the How I work page, including what “made in Europe” actually means and how I handle materials sourced from outside it.
