Get To Know Swedish Hair Care Brand | Maria Nila

About themselves


“ Back in 1999, in a garage in the South of Sweden, the entrepreneurial Wikström family started researching and mixing ingredients for haircare products. With inspiration from founder Ann’s great-grandmother Maria Nila, who showed great respect for the planet and animals, our philosophy of providing the world with vegan and friendly beauty was born.
Today, Maria Nila has left the garage and can be found in over 45 countries across 3 continents, and we are proud to still be a family-run business – now with a larger family that keeps on growing. Together we work towards the vision of leading sustainable beauty and keep moving the industry in the right direction.
With our heritage and vision, we want to continue providing the world with professional beauty in a friendly, curious and honest way. We do this by developing 100% vegan products with color protecting formulas and using CO₂ compensated packaging. ”

Source

Category

Hair care

Headquarter

Helsingborg, Sweden

Production Locations

  • Family owned business controls the whole process from product development and creating formulations in the laboratory, to product fulfilment and shipping from warehouse.
  • Custom built factory in south of Sweden: develop and produce the next generation of beauty, according to Good Manufacturing Process (GMP) and ISO 22716
  • Products are developed out of passion for colour and in solidarity with wildlife, nature and communities in mind

Material Sourcing

  • Constantly explore and review the world’s newest ingredients, formulas and packaging material to create a friendlier offer for nature, wildlife and humanity

Values

Sustainable beauty, Family Culture, Innovation, Charity, friendly for hair, animals & environment, honesty, transparency, vegan, high-quality, in-house production, made in Europe

Sustainability

Charity initiative The Friendly Year (2% of net revenue is donated to charity), recycled packaging materials, products designed and developed to use as little material as possible as well as friendly ingredients for the hair, animals and the planet; goal to become climate neutral

Certifications

Image credit: Maria Nila

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