About themselves

“ I founded Will’s Vegan Shoes in 2012 with the aim of making it easier to make a positive choice and live a vegan lifestyle.

The first thing most people think about before choosing a vegan lifestyle is what they can eat (easy!). The second thing can often be what they can wear. By creating vegan options for people’s favourite shoes, I wanted to help reduce one barrier to choosing vegan. If you could get vegan shoes at the same price, same style and same quality as a good high-street brand, why would you not go cruelty-free?

It took a lot of work to get started. A big challenge was convincing a shoe factory in Portugal of my concept. I chose the best quality vegan leather and vegan suede from Italy and paired it with the best quality vegan components. […] After a few trips, I had support from some great factories that manufactured for well-known brands to make high-quality vegan shoes. I could not wait to tell people! ”

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