Purpose of this platform

The ultimate goal of this platform is to inspire as many people as possible to shop more consciously and to raise awareness about better choices. There are many great options out there, but these brands are often not well-known or easy to find through a Google search. I’ve spent countless hours researching before finding and purchasing a product.

I prefer products made in Europe. Sometimes the materials are also sourced from Europe, although that’s not always the case. While the production location is important to me, other aspects might be more crucial to you. This platform allows you to inform yourself and make your own decisions.

Why is it important, that the products are made in Europe?

I appreciate craftsmanship, high-quality materials, and products designed to last. European artists, creators, and designers have vast knowledge and experience in their craft, which we should honor and preserve. Craftsmanship is one thing, but the location of production is another.

Production outside of Europe may be attractive to most companies, but working conditions and regulations are stricter in Europe. Standards for occupational safety, site safety, human rights protection, living conditions, and environmental protection are higher. This means better protection for workers and the environment.

Additionally, shorter transportation distances minimize CO2 emissions. It’s also easier to build trustworthy partnerships with nearby suppliers.

Take action today

I encourage people to buy less and be more selective. Let’s return to a time when owning things for many years was the norm. This approach counters fast fashion and a throw-away lifestyle.

This not only benefits your wallet in the long run but also helps our planet by reducing overall production. Encouraging companies to design and manufacture long-lasting goods results in less waste and a healthier environment. Choosing better isn’t just a decision—it’s a lifestyle that contributes to a sustainable future.

Let’s do this together! Step by step, one item at a time. I’m on a journey to fill my wardrobe with timeless, elegant, high-quality pieces and furnish my home with European design and craftsmanship.

This platform aims to raise awareness and influence your mindset. It encourages you to support talented European artists, designers, and craftsmen. You’ll find products and companies from Europe that manufacture their goods locally, some of them even sourcing materials from Europe, others from abroad. Details are provided in the brand profile. Enjoy browsing the platform—I’m sure you’ll find something you like!